CMO Fruit and Vegetables Reform. 2007 and 2008 years were the occasion for that the European Commission (EC) accomplishes the reform of the Common Market Organisation (CMO) for fruit and vegetables. From 1st January 2008, a CMO for fruit and vegetables, together with a set of implementing rules, was in place. According to the EC the aims of the reformed CMO are: i) to improve the competitiveness and market orientation of the fruit and vegetable sector, ii) to reduce income fluctuations resulting from crises, iii) to promote consumption – so contributing to improved public health – and iv) to enhance environmental safeguards. New measures set out to encourage growers to join Producer Organisation (POs). POs are offered a wider range of tools for crisis management; the fruit and vegetable sector is integrated into the Single Payment Scheme; a minimum level of environmental spending is required; EU funding for promotion and organic production is increased; and export subsidies for fruit and vegetables are abolished. The Reform of CMO “Fruit and vegetables” also encourages the consumption of fruit and vegetables.